To enhance and create a global branding, GATES has registered various trademarks and logos which are listed as below. Please note that this list may not be updated and any use of GATES’s trademarks and logos is solely at discretion and subject to GATES’s Trademark Guidelines.
Solutions for Growth®
Enabling Growth in Emerging Economies®
Trademark and Logo Usage Guidelines
These Trademark and Logo Usage Guidelines (hereafter “Guidelines”) set forth GATES’s rules for using or referring to GATES’s trademarks and logos identified in section B below. No permission is granted to use any other GATES trademarks or logos. GATES reserves the right to (i) terminate use of its trademarks and logos by any party for non-compliance with these Guidelines, or for any other reason as GATES deems in its sole discretion, and (ii) modify these Guidelines for any reason at any time.
A. To Whom Do These Guidelines Apply?
These Guidelines apply to:
i Authorized Partner who purchase GATES Products from GATES (hereafter “Authorized Distributors or Partner”)
ii other third party vendors integrating or reselling GATES Products acquired from GATES, Authorized Distributors, or Authorized Resellers.
GATES Products acquired from unauthorized sources are not permitted to use any GATES trademarks or logos. Inquiries regarding authorized or unauthorized sources should be sent to firstname.lastname@example.org
B. Trademark and Logo Usage Guideline Summary
This GATES logo may be used for presentations made on behalf of GATES.Prior written approval is required to use this GATES logo. Submit requests to email@example.com. After receiving written approval from GATES, the logo may be used in advertising, on product packaging and any other written materials (instruction manuals etc).
C. General Trademark and Logo Usage Rules and Conditions.
- Any use of GATES trademarks and logos must be (a) truthful, fair, not misleading, and (b) comply with these Guidelines, which may be modified by GATES at any time at GATES’s sole discretion.
- Always use a trademark as an adjective, accompanied by an appropriate noun, e.g. “Register now for GATES”. Do not use a trademark alone or as a noun. Do not pluralize a trademark or make it possessive. Do not join a trademark to other words, symbols, or numbers, either as one word or with a hyphen. Do not abbreviate
- Always use the proper spelling and the proper trademark symbol. For the trademark symbol, the superscript mode is preferred: ™ or ®. If it is not available, use parentheses: (TM) or (R).
- In all written materials including packaging, letters, memos, press releases, white papers, advertising, slides, video, and other multimedia presentations:
- Properly designate (with ® or ™ ) all of GATES’s trademarks and logos at the most prominent use (usually a headline) and again on the first occurrence in copy.
- In the case of presentation graphics, trademarks and logos should be designated with the proper trademark symbol on each page and slide.
- Properly footnote and acknowledge trademark ownership identifying GATES trademarks and logos as being owned by GATES.
- Always use trademarks and logos in the manner intended by GATES. Do not use them for goods or services for which they were not originally intended. Do not alter them in any way. Do not make puns out of them or portray
- Do not incorporate GATES trademarks or logos into your own product names, service names, trademarks, logos, or company names, and do not adopt marks or logos that are confusingly similar to GATES’s trademarks
- You acknowledge that GATES takes no position regarding the quality of products or services that you offer. You shall make no claims or implications that GATES endorses or is affiliated with your products or services.
- In no event shall GATES be liable for any direct, indirect, punitive, special, incidental, or consequential damages arising oGATES of, or in any way connected with these Guidelines, products manufactured by GATES, or your relationship with any end users, whether based on breach of contract, tort (including negligence), strict liability or otherwise.