KROOG BYOERN

KROOG BYOERN

DIRECTOR, RETAIL, GFK ASIA PTE LTD

20+ years in Market Research with GfK, Nielsen and Kellogg’s Europe and Asia.

Work covers Category Management, Assortment Optimization, Pricing & Promotion Analytics, Marketing ROI, Distribution Analytics and Forecasting for FMCG and TCG categories

With GfK Asia since 2012, now responsible for Retailer Partnerships and Supply Chain Forecasting solution 

Guest lecturer for Marketing ROI, Analytics at the National University of Singapore

Born in Germany, based in Singapore