KROOG BYOERN
DIRECTOR, RETAIL, GFK ASIA PTE LTD
20+ years in Market Research with GfK, Nielsen and Kellogg’s Europe and Asia.
Work covers Category Management, Assortment Optimization, Pricing & Promotion Analytics, Marketing ROI, Distribution Analytics and Forecasting for FMCG and TCG categories
With GfK Asia since 2012, now responsible for Retailer Partnerships and Supply Chain Forecasting solution
Guest lecturer for Marketing ROI, Analytics at the National University of Singapore
Born in Germany, based in Singapore
